SUP: an introduction

SUP is an international online media company based in Moscow. Since its launch in 2006 it has acquired and grown organically five businesses. These companies are split into two core business units.

SUP MEDIA – holds #1 positions for news, sport and blogging in Russian online space – reaching more than 45% of Russian web users monthly (TNS Gallup, March 2009)

Gazeta.ru, the most popular and well respected online only news service in Russia. It covers mainstream domestic and international current affairs and was launched a decade ago. The combines the immediacy of a rolling news service with the quality of a printed newspaper. This site is viewed by 4 m unique users monthly, who view over 40 m pages per month;
LiveJournal.com, the most popular blogging site and social media platform in Russia. It also has a global following of more than 25 million monthly readers (Omniture). It has over 19 million accounts worldwide and continues to add over 300,000 every month. The Russian segment of LiveJornal has more than 15,6 users monthly, 2 million Cyrillic accounts and 100-millionth post was published recently in LiveJournal.;
Championat.ru, the most popular online only sports news site in Russia. In the last two years it has grown from a small niche site to the most well used sports news service in Russia. It covers live games and provides sports fans with detailed analysis.

SUP ADVERTISING – overseeing some of the most attractive inventory on the Russian internet, producing some of the best online campaigns and reaching through its sales network more than 70% of Russian web users monthly.

+SOL, an online media sales house which sells advertising for SUP's own sites many high profile Russian websites as well as special commercial projects within LiveJournal.com. Its partners include: Yahoo, MSN, the BBC, Gismeteo, Kommersant, Forbes, ZenithOptimedia and many more;
Victory, a one-stop shop for all digital marketing needs, it supports a range of local and international clients in everything from strategic advice, to creative direction and consumer research.

News (RSS)

2 june 2009 Microsoft and SUP offer new experience for Internet communication

Users of LiveJournal.com Championat.ru now have access to unique services: communication on these sites and also with the help of downloaded branded programs.

Microsoft and SUP announced the joint launch of new services LiveJournal Messenger and Fanat Messenger in Russia. The two new items that have been developed on the platform of Windows Live, developed for instant messaging and are designed to make communicating with friends online fun and convenient. During the month to users of LiveJournal.com and Championat.ru will be available web-based version of the products, and soon after that they will be able to install them as a programs.

9 february 2009 LiveJournal Signs Singaporean Ad Sales Representation Agreement with MediaCorp: LiveJournal Inc., one of the world's most respected community publishing platforms, today announced that the company has completed an advertising sales representative agreement with MediaCorp. Headquartered in Singapore, MediaCorp will be responsible for advertising sales and campaign delivery for LiveJournal advertisers in Singapore.

2 february 2009 Top weather site Gismeteo signs up with +SOL: SUP’s media sales house +SOL will be responsible for selling advertising inventory on Gismeteo.ru, the most popular and best regarded weather site in Russia.