SUP: an introduction
SUP is an international online media company based in Moscow. Since its launch in 2006 it has acquired and grown organically five businesses. These companies are split into two core business units.
SUP MEDIA – holds #1 positions for news, sport and blogging in Russian online space – including more than 50% of Russian web users monthly (TNS Gallup, February 2010)
- Gazeta.ru, the most popular and well respected online only news service in Russia. It covers mainstream domestic and international current affairs and was launched a decade ago. The combines the immediacy of a rolling news service with the quality of a printed newspaper. This site is viewed by 6 m unique users monthly, who view over 50 m pages per month;
- LiveJournal.com, the most popular blogging site and social media platform in Russia. It also has a global following of more than 28 million monthly readers (Omniture). It has over 26 million accounts worldwide and continues to add over 350,000 every month. The Russian segment of LiveJornal has more than 22 million users monthly, 3,8 million Cyrillic accounts and 210 million posts.;
- Championat.ru, the most popular online sports site in Russia about football, hockey, basketyball, tennis, boxing, pocker, auto- and motosport. It covers live games and provides sports fans with detailed analysis.
- Quto.ru is unique online service which gives an opportunity without wasting time on calling to dealers and visiting automobile sales centers personally get all reliable information about all range of car models officially presented on Russian market. Quto.ru it’s all range of modifications, possible complete sets, availability on sale and detailed prices and also available credit programs and total cost of ownership of each car model.
SUP ADVERTISING – overseeing some of the most attractive inventory on the Russian internet, producing some of the best online campaigns and reaching through its sales network more than 70% of Russian web users monthly.
- +SOL, an online media sales house which sells advertising for SUP's own sites many high profile Russian websites as well as special commercial projects within LiveJournal.com. Its partners include: Yahoo, MSN, the BBC, Gismeteo, Kommersant, Forbes, ZenithOptimedia and many more