According to the latest TNS data, 67% of Russia’s “at-home” internet users go online with broadband access (Ethernet, ADSL or cable TV networks). Such results were gathered by a telephone poll organized in February 2008 (13,500 respondents in 77 cities with population of 100,000 and more, aged 12 and older). 

Despite the existing problems with broadband access outside of large cities and the cost of internet traffic in the regions, broadband access is already a popular service. In many ways “at-home” internet users define the nature of the internet audience’s needs and expectation from the services and content resources available online. 

Research results show that in mid-sized and large-sized cities of Russia 24 million people use the internet no less than once a month (monthly audience). Of this number 70% - 16.5 million – go online from home (often, they also use internet at work, at the university or at a friend’s home). Two thirds of the “at-home” internet audience use broadband access – in absolute numbers this figure exceeds 11 million. This corresponds with research of J’son&Partners that said that at the end of 2007 there were over 6 million at-home broadband subscriptions in Russia – and on average every online household consists of two internet users.