What is SUP?

SUP is an international online media company with established partnerships with businesses across the globe. It was founded in the summer of 2006 by an international management team with Russian seed capital. SUP set itself the goal of building a portfolio of high-traffic-generating projects based in Moscow from which to expand worldwide. It has offices in Moscow and San Francisco.

Since its launch SUP has generated Russian-language traffic and sold advertising inventory on its own sites and others inside Russia. These projects include:

  • LiveJournal.com, the most popular blogging platform and social network in Russia, and one of the first blogging sites in the USA. It was originally run under license in Russia before it was aquired outright in December 2007. It has over 15 million accounts worldwide and continues to add over 200,000 every month;
  • Championat.ru, the most popular online only sports news site in Russia;
  • +SOL, a media sales house which acts as SUP’s internal commercial department and sells online advertising for a number of high profile Russian and international websites (Yahoo!, Last.fm, The Times, among others). +SOL's partners include Mindshare Interaction, Zenith Optimedia and Optimum Media OMD;
  • Victory S.A., a full-service online advertising agency which devises and delivers online marketing campaings for leading Russian and international brands.

News (RSS)

LiveJournal launches first social media TV series 14 july 2008

LiveJournal is to launch, Ж Men, Russia’s first online TV series in to be broadcast by a social media platform. The concept for Ж Men was created by an in-house team in SUP, LiveJournal’s owners, and developed in partnership with M.A.M.A. a production company, whose team previously worked on many us high-profile projects for Russian TV.

 

SUP and Kommersant extend relationship with equity transaction 22 june 2008

SUP, one of Russia’s fastest growing online media companies, and Kommersant Publishing House, one of Russia’s most prestigious media businesses, have agreed to extend their online partnership. In return for a significant investment Kommersant have acquired an equity stake in SUP. Kommersant will also have the right to appoint two members to the SUP board.

Matthew Berardo Appointed Vice President and General Manager of LiveJournal Inc. 16 june 2008

LiveJournal Inc., one of the world's leading global online communities, today announced that Matthew Berardo has joined the company as Vice President and General Manager. Berardo will lead the LiveJournal team from its Californian home. He will report to Andrew Paulson, CEO of SUP, the owners of LiveJournal.com.