Van Den Belt joins SUP - leading Russian online media company
SUP today announced that Annelies Van Den Belt will be joining their executive team as its new Russian General Manager on June 1st. Ms Van Den Belt will have responsibility for all of SUP’s operations in Russia and the former USSR. In addition to her Moscow-based role she will oversee the development of revenue streams worldwide.
Ms Van Den Belt will be working for one of Russia’s fastest growing media companies. SUP was founded in the summer of 2006 by Alexander Mamut and Andrew Paulson. Mr Mamut has a range of investments including many in the creative industries. Mr Paulson is best known for founding Afisha, a cultural and listings magazine, which was one of the first independent media brands to be created in Russia after the fall of the USSR.
Her appointment will allow the existing SUP executive team to develop new businesses both in Russia and beyond while also focusing on the global development of LiveJournal. All members of the Russian-based SUP team working on the four key business lines will ultimately report to her.
She joins SUP from ITV, the UK’s largest commercial broadcaster, where she was managing director of ITV Broadband. She supported the business grow its digital revenues by almost 60% and unique users by over 40%. Ms Van Den Belt has an impressive track record in managing media businesses both in Russia and the United Kingdom.
Andrew Paulson, chief executive of SUP said today: “Annelies’s decision to join SUP and come back to Russia is an important day for us. Her experience of working in the media both in Moscow and London will be invaluable as the company grows. Our top priority now is to drive increased revenue from the impressive position which our businesses hold in the Russian online market. Annelies has all of the know-how, background and contacts to help us do that in Russia.”