LiveJournal Inc., one of the world's most respected community publishing platforms, today announced that the company has completed an advertising sales representative agreement with MediaCorp.  Headquartered in Singapore, MediaCorp will be responsible for advertising sales and campaign delivery for LiveJournal advertisers in Singapore.

LiveJournal has an audience in Singapore of just under 850,000 unique monthly users and serves around 35m pages a month.  The site is the third ranked blogging community and is well known as a place for group-buying “sprees” amongst young women.

"As Singapore’s leading media company and with the vision is to become Asia’s top media company, we're very pleased to be working with the experts at MediaCorp," said Benjamin Wegg-Prosser, the Director of Corporate Development for SUP, the owners of LiveJournal.  "MediaCorp has been a pioneer in the integration of new media into the advertising portfolio.  That, combined with their global perspective, makes them the ideal partner to promote the value of the LiveJournal brand worldwide."

LiveJournal was one of the world’s first community blogging platforms and a leading social media brand. Since its launch in the United States in 1999 it has registered more than 18 million accounts worldwide.  The site allows users to set up their own virtual diary and communicate with friends by posting and receiving comments on each other’s entries. In many countries the site’s most popular functionality are the communities, which allow users to engage each other on issues of common interest.

"With a ten-year track record of innovation, combined with strong growth in the United States, Russia, and Singapore, LiveJournal is one of the world's most interesting social media companies," said Steven Chan, Senior Vice President of Interactive Media Division of MediaCorp.  "They also have a passionate and prolific user base, with strong demographics in entertainment, parenting, politics and more."

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.  Under the terms of the Agreement, MediaCorp becomes the exclusive re-seller of LiveJournal advertising inventory in the city state.  LiveJournal's existing sales force in Singapore will be directed and managed by MediaCorp. 

 

The relationship is effective immediately.