LiveJournal partners with Google to allow users to get paid for displaying ads on their Journals
22nd September 2009 - LiveJournal today launched Your Journal – Your Money a new service which offers users the chance to earn money from their Journals. This new program is supported by Google AdSense and will be available to LiveJournal users worldwide. LiveJournal users interested in taking part can find out more at http://www.livejournal.com/myads/.
Your Journal – Your Money was launched at a press conference in Moscow today. In attendance were Brad Fitzpatrick, the founder of LiveJournal.com and current advisory board member, Annelies van den Belt, the CEO of SUP, parent company of LiveJournal Inc., and Vladimir Dolgov, country manager for Google Russia.
All current and future LiveJournal users with paid accounts are eligible to participate in the program. They will be required to sign up for a Google AdSense account or associate an existing account to start earning revenue from displaying Google ads.
Google will pass on most of the revenue generated from this program directly to LiveJournal users. LiveJournal user earnings will depend on different factors, such as the cost of the ads, based on the standard Google auction model. LiveJournal will not directly receive any share of the advertising revenue.
LiveJournal users will be given the opportunity to select the size of ads that appear on their Journals and the format. Google AdSense will administer billing, accounting, and ensure legal compliance.
This new service follows a highly successful beta trial where LiveJournal users were given the opportunity to insert ad banners in their Journals to earn revenue.
LiveJournal founder and advisory board member, Brad Fitzpatrick, who attended the launch in Moscow during a visit to Russia, remarked: “I built LiveJournal and now work for Google, so it’s fun to see both companies working together for the benefit of the bloggers. I hope that LiveJournal users who want to join Your Journal Your Money will make the most of it.’
“This is a great moment for LiveJournal users,” said Annelies van den Belt, CEO of SUP, parent company of LiveJournal. “For the first time they will have the option to generate revenue from their Journals. We have wanted to offer the LiveJournal community the opportunity to do this for some time, and we are thrilled that the Google AdSense program offered us a simple solution. It’s now up to our great community of users to sign up and keep engaging their readers."
Vladimir Dolgov, country manager for Google Russia, said: “This project allows millions of LiveJournal users to work with Google to earn money from doing what they already love to do on LiveJournal. The Google AdSense program is successfully used by many bloggers across the globe, and I am delighted that LiveJournal users are now going to be able to share in this success.”
This represents the first phase of Your Journal - Your Money. In the future LiveJournal hopes to extend this program to LiveJournal communities as well.
About LiveJournal
LiveJournal is the world's oldest and most respected social networking community built around self-published Journals and communities. Since its launch in the United States in 1999, LiveJournal has become the premier online destination for a diverse population of users with varied interests, ranging from cooking and photography to Hollywood gossip. The social networking platform enables LiveJournal users from around the world to connect based on common passions and interests. LiveJournal received more than 22 million new registered accounts since its launch, and has a worldwide monthly reach of 25 million users, with approximately 7 million in Russia and 8 million in the U.S. For more information, please visit http://www.livejournalinc.com.
About Google AdSense
Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely targeted to their site. Through AdSense, website publishers can also provide their visitors with site search and Google web search, earning revenue through Google ads on the search results pages. Google shares most of the revenue generated from these ads with its partner publishers.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information please visit http://www.google.com.
Contact details
LiveJournal
Russian Media +7 (495) 980 80 68 ext. 1131 or 1130 email: news_sup@sup.com
US Media + 1 (415) 350 30 19 email: press@livejournalinc.com
Russian Media +7 (495) 981-0609 (Maslov PR) email: info@maslov-pr.com