LiveJournal to launch South-East Asian country portals; appoints Singapore media partner
As part of the agreement, Tickled Media will create local country homepages for LiveJournal in South-East Asia and create a richer user experience for Asian bloggers. Tickled Media will also create a local media sales presence.
LiveJournal attracts over one million unique visitors a month from Singapore, equivalent to a quarter of the country’s population. This makes Singapore the fifth largest market for LiveJournal by audience. Sophisticated Singaporean users are known for using LiveJournal as a platform for “Spree” and “Flea” social shopping communities where they can take part in bulk purchases or get second-hand items. LiveJournal is Singapore’s largest female online portal, where users blog about health, parenting, beauty, fashion and lifestyle.
"Social media in Asia is experiencing tremendous growth and LiveJournal sees it as its next big market. Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region”, said Annelies Van Den Belt, SUP Media CEO.
"Apart from being a popular mainstream blogging platform, LiveJournal is the portal of choice for female blogshop owners. We are looking forward to increasing the awareness of this buzzing community amongst bloggers, blog shop owners and advertisers, and we simply cannot wait to bring a local flavor to the LiveJournal brand", said Roshni Mahtani, Managing Director of Tickled Media.
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